Tuesday, August 24, 2021

3 Critical Assets Needed for Strategic Readiness in Business

As we reflect on the past 17 months, resilience in our organizations has become a critical factor in moving forward. The ability to be resilient and return to a more recognizable business state, relies heavily on a solid foundation in your small business. The disruption we’ve experienced has been challenging but presents you with opportunity to:

  • Revisit the foundation, 
  • Test resilience, and 
  • Assess and measure your organization’s strategic readiness.

With the Tokyo Olympics fresh in our minds, we challenge you to think of strategic readiness like an Olympic Triathlon. In the Triathlon, there are three vital components where efforts need to be focused – swimming, biking, and running. Athletes need to be strong and efficient in each of these three areas to realize their goal, and they must capitalize on assets such as endurance, strength, and mental toughness. Similarly, organizations have critical intangible assets that require focus and alignment. These intangible assets fall into three categories – human capital, information capital, and corporate culture. Developing and balancing these three areas in your small business will create a strong organizational foundation and will be key to facing challenges going forward.

#1) Human Capital 

Human Capital is often defined as the knowledge, skills and experiences of your employees in terms of their value or cost to your organization. Human Capital Readiness represents the depth and availability of your employees’ knowledge, skills and experience as it relates to your business strategy. An assessment of your Human Capital Readiness will bring to light the gaps that need to be addressed. Is your Human Capital aligned with your business strategy? Are you realizing the value? Do you have the right people in the right places? Have you identified the strategic job families crucial to drive success? Are you measuring the success of your workforce and if so, how?

#2) Information Capital

By determining IT efficiencies at the forefront, company functions can be aligned, creating a sustainable and reliable partnership. Automation is essential to all functions within an organization. Increasing cost-effectiveness in areas such as infrastructure and applications is crucial in supporting internal processes and strategic planning. The partnership between HR and IT not only compliments each function but adds value, process automation, and strategic alignment within the organization. This Forbes article demonstrates how HR and IT can build organizational strength by partnering to:

  • Invest in updated technology
  • Invest in updated software 
  • Acquire new talent

#3) Corporate Culture

Harnessing the value of your people sets the stage for a robust workforce, and efficient processes keep the trains running on time. However, without buy-in from key talent into these new and improved processes, the overall company infrastructure is less sound. Culture is a critical piece of the foundation necessary to build a strong company. Are your employees aligned with your company’s strategic goals? Do they understand and believe in your mission, vision, and values? Does your leadership have the skills to foster this corporate culture? Is there an understanding of the organization’s core competencies which define your business allowing you to stand out from your competitors? Is there a robust Employee Value Proposition (EVP) to drive talent, engagement, and retention?

Similar to competing in the Triathlon, the ability to achieve strategic readiness with intangible assets offers an intimidating challenge, as organizations will need the mental tenacity, energy, and elevated levels of knowledge management to make these three assets ready for strategic implementation. 

Athletes often utilize a coach to provide the knowledge and experience to help them prepare for a big race. Likewise, organizations can enlist the expertise of a firm specializing in HR consulting or business advisory to assist. Taking time now to assess your organization’s strategic readiness and developing your intangible assets will help you realize your goals. Are you up for the challenge? We can help!- Experts@FahrenheitAdvisors.com.

About the Authors

Melody Donovan-Hopkins

Melody Donovan-Hopkins, Senior Consultant at Fahrenheit Advisors. As an operationally focused strategic senior human resources professional, Melody has over 17+ years of progressive experience in the information technology, healthcare data analytics, life sciences, and financial industries. She is a strategic human resources servant leader with business acumen managing the employee life cycle.

Katherine Zampolin

Katherine Zampolin, Senior Consultant at Fahrenheit Advisors. With over 25 years of experience, Katherine provides a broad range of experience in leadership development, coaching, corporate culture, and talent management. Through her authentic and practical approach, she partners with organizations to help them strengthen their culture, engage and develop their employees, and reach their goals.  Katherine has facilitated a broad range of training programs across all levels, with topics ranging from leadership skills and organizational change to diversity and inclusion and teambuilding.

EDITOR’S NOTE: Content provided by Fahrenheit Advisors. Fahrenheit Advisors is a Sponsor of Virginia Council of CEOs. 


About Virginia Council of CEOs (VACEOs)

Virginia Council of CEOs (VACEOs) is a nonprofit organization connecting CEOs for learning and growth. Formed more than 20 years ago, member benefits include placement in a peer roundtable group and access to a thought leader network, and a robust program of events for learning and growth. This is not a networking group, but rather a group of CEO peers who are invested in the success of each member. To qualify for membership CEOs must run a business with $1M+ revenue and 5+FTEs. Learn more at www.vaceos.org.

Posted by Staff at 10:51 am
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