Tuesday, June 8, 2010

New Brand Identity for VACEOs

Follow the leaders

It’s the new tag line that helps us explain the key benefits of membership in the Virginia Council of CEOs:  helping small business leaders grow and profit through the shared wisdom of peers.

At today’s quarterly luncheon, Chairman Ray Lepper introduced a new brand identity for the Council, including a refreshed logo, tag line, colors and style.

The centerpiece of the presentation was the premiere of a 5 minute video that tells the story of the Council, using the words of our members.  Thanks to the “fearless fifteen” for going in front of the camera for us!  The video can be viewed at our web site.  The web site is being built out over the next few weeks, so check back often!

Earlier this year, focus groups and informal conversations were conducted with our members and a common theme emerged — the person at the helm of a small firm frequently has no one to confide in and bounce ideas off of.  The Council has filled that role by providing venues like the Roundtables, Quarterly Luncheons and an Annual Retreat where experiences and ideas are shared in a setting of confidentiality and respect.  As we like to say, it doesn’t have to be lonely at the top.

Special thanks to:

Susan Hogg and the team at Circle S Studio for developing our new brand identity and leading the team.

Mike Meyer and the team at NetSearch Direct for their work on the website and SEO.

Fred Moore and the team at Big River Advertising for conducting focus groups.

Rob Collins Productions for shooting and editing our video.

Red Amp Studios for music in the video.

Posted by Scot McRoberts at 8:10 pm
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