Monday, January 10, 2022

Spring Retreat 2022: Retreat Workshops Announced

The VA Council of CEOs Spring Retreat 2022 includes internationally-acclaimed keynote speakers and workshops tackling the challenges that are most on the minds of the CEO of today. Here are your workshop options this year.

(This event is for VACEOs Members and Sponsors only.)

Spring Retreat 2022 Workshops

Eric Herrenkohl Presents Turning B-Players into an A-Player Team

April 28, 2022
1:30 pm – 2:45 pm and
3:00 pm – 4:15 pm

This workshop, titled Turning B-Players into an A-Player Team: How to Meld Regular People into a Superior Team, will be a continuation of the keynote. Eric will dive deeper into his topic’s discussed in the morning keynote, bringing home how wot ultimately get the most out of your team.

About Eric Herrenkohl

Eric Herrenkohl is an executive coach and Managing Director of Executive Coaching and Executive Career Services for AchieveNEXT. He is the creator of the A-Player Executive and Leadership Leverage coaching systems, designed to help leaders pinpoint, assess, and overcome obstacles to human performance at every level in a business. Eric led a boutique executive search and executive coaching firm for 20 years prior to joining AchieveNEXT. 

Besides other varied and distinguished accomplishments, Eric’s book How to Hire A-Players, published by Wiley, is an Amazon bestseller named one of the top 10 recruiting books of all time by His thought leadership has been featured by Business Week, Fox News,, the LinkedIn Talent Blog,, NBC News, the Philadelphia Business Journal, the Philadelphia Inquirer, and the Toronto Globe and Mail. 

Learn more about Eric.

Rakia Reynolds Presents How to Redefine the C in CEO to “Change”

April 28, 2022
1:30 pm – 2:45 pm

As an extension from her earlier keynote presentation, “Why the ‘C’ in C-Suite Should Stand for ‘Change’, Not ‘Chief’ – How Senior Executives Need to be the Stewards of Tomorrow”, this workshop, presented and led by Rakia Reynolds, Founder and Executive Officer of Skai Blue Media, will dive into specific marketing strategies that could amplify the success of your organization and identify key areas to continue to watch in order to discover new non-traditional ways to lead your brand towards a brighter future.  

About Rakia Reynolds

One of the most sought-after minds in strategic communications, Rakia Reynolds is a thought leader, tastemaker, and branding expert who advises name brands on creative strategy. Her guiding principles as an intriguing storyteller focus on distilling equity in messaging, and her ability to navigate the ever-increasing complex cultural and social media landscapes are only some of the reasons Rakia has successfully created her own distinct brand of authenticity and expertise for over 15 years.

Rakia has been named by Inc. Magazine as one of the 27 Business Leaders Aiming to Change the World, was listed as one of the 25 Most Socially Influential Tastemakers on Dell’s “Inspire 100” list, and recently was also profiled by Forbes on their “Next 1000” list.  As a thought leader and proven authority in marketing, creative strategy and business development Rakia regularly contributes her expertise to the pages of Forbes,, HuffPost, Fast Company, and more. 

Learn more about Rakia Reynolds.

John Martin Presents How to be a Futurist

April 28, 2022
1:30 pm – 2:45 pm and
3:00 pm – 4:15 pm

John gave a highly-rated presentation at last year’s virtual Retreat. His workshop this year will teach you how to think like a futurist, reducing anxiety and expanding opportunities for you and your business.

About John Martin

John W. Martin is a futurist, award-winning author, and the President and CEO of SIR, a market research consultancy headquartered in Richmond, Virginia. Founded in 1964, SIR helps corporations, government agencies, universities, nonprofits, and even entire communities understand what tomorrow will bring and what to do about it today. The firm supported many of America’s leading companies and associations including GE, Johnson & Johnson, Lincoln Financial, Walmart, Google, and hundreds of other Fortune 1,000 companies and national associations.

John is also the CEO and Managing Partner of SIR’s Institute for Tomorrow, a research-based think tank that identifies the trends impacting organizations, studies the people making those trends happen, and helps leaders determine how best to prepare for tomorrow. Tapping into over 50 years of SIR’s research and insights expertise, the Institute for Tomorrow has helped hundreds of organizations connect the dots and navigate the changes ahead.

Learn more about John Martin.

Carrie Roth Presents Breaking Barriers to Human-Centered Success

April 28, 2022
1:30 pm – 2:45 pm and
3:00 pm – 4:15 pm

All too often we put up artificial barriers to success with walls of fear. I started with I never want to run a marathon – to marathon running is core to who I am as an individual + executive leaders- allowing me to achieve my desired impact. Through thousands of miles on the roads- literally around the world- this journey provides the tools for physical empowerment, leading to emotional empowerment, to knocking down artificial barriers for individual empowerment leading to human-centered success. 

About Carrie Roth

Carrie Roth is the founder of Rerouted, a strategic growth and communications consultancy, bringing over 28 years of broad experience as an entrepreneur, political and non-profit leader. Her experience included but is not limited to serving as CEO and COO of Activation Capital and the VA Bio+Tech Park; Virginia Deputy Secretary of Commerce & Trade from 2010-2013; President of Capitol Square Communications, and Press Secretary for U.S. Senator George Allen. 

During her career, she has appeared in state, national and international media, including: the Richmond Times-Dispatch, Washington Post, Washington Times, LA Times, New York Times, Investor’s Business Daily, Politics Magazine, “Perspectives” in Newsweek Magazine, and on the International Travel Channel.

In 2019, Carrie was named a Pioneering CEO by myTechMag; in 2018, she was recognized by Richmond NAWBO as Community Leader of the Year and RTD Person of the Year Honoree.

Learn more about Carrie Roth

About VA Council of CEOs Spring Retreat

The VACEOS Annual Spring Retreat features acclaimed keynote speakers and workshops tackling the challenges that are most on the minds of small and mid-sized business owners of today. The event also includes time for networking and making connections. CEO members often say the Retreat is “worth the price of membership.” The event is included in membership. Learn more about VACEOs Member benefits.

(VACEOs Members and Sponsors only. Not a member or sponsor but interested in attending? Contact us at with questions.)

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