Follow the Leaders
"[The Council] has given me confidence and helped develop skills through support and experience sharing."— Melissa Ball, CEO, Ball Office Products
A: Plan a time to look through directories, your contacts, and places you interact with business people. Maybe do this with a colleague or your Roundtable. Make a list of Great CEOs, then reach out to them. Most will be honored to be considered.
A: Ask your contact, “Have you ever heard of the Virginia Council of CEOs?” Follow with, “Let me tell you about my experience.” Or, forward our Leader News email to open the conversation.
A: Todd Mawyer, our membership chairman, is happy to come to your meeting and get them fired up! Just ask (email@example.com or 804-740-8800.)
A: Talk to CEOs you know. If you think they qualify (CEO or entrepreneur, $1M+ revenue and 5 FTEs) and they express interest in learning more, introduce them to us with an email. We will arrange a meeting, and will invite you (you don’t have to attend). Once that meeting happens, you are done!
A: Of course! Introduce as many great CEOs as you can. But, the focus of this campaign is quality, not quantity.
A: You got it. We are counting all referrals made in 2017 that led to a face-to-face meeting. We love it that our members introduce CEOs to the Council all year long. No need for sandbagging.
A: Just get everyone in your group to refer a Great CEO and we credit your group $1,500. Get half, we pay $500. A member gets credit as soon as Scot or a membership committee member has had a face-to-face meeting with the CEO. It doesn’t have to be one from each member. You can pool your referrals (e.g. 9 people are in your Roundtable. Joe makes three introductions that lead to meetings and Sue makes six, you get $1,500).