Wednesday, October 17, 2007

Give Them a Taste

For several years, our membership committee has hosted “recruiting lunches” to introduce prospective members to the benefits of membership in the Virginia Council of CEOs. I knew we were not converting these prospects at a very high rate, and we needed to to something differently. I called on one of the smartest people I know, […]

Posted by Scot McRoberts at 3:40 pm